Search Engine Optimization

Brings your business ahead...

Search Engine Optimization

We are a growing internet marketing company in Patna, provides affordable SEO services because we understand the
importance of investments that clients make in advertising and marketing for their products and services

Website Design & Development

Inneffable Technology Solutions, an SEO company in India that specializes in SEO (Search Engine Optimization) and SMO (Social Media Optimization) offers result oriented high quality search engine marketing services paired with cutting edge technology. Being an expert in SEO, Inneffable Technology Solutions provides best SEO services in Patna, India and across the globe to clients for their business bringing them one step ahead from competitors.

Inneffable Technology Solutions is an SEO services company which started out in Patna, India with a small staff in 2013. Today, we’ve a great team of SEO experts providing SEO services with white hat SEO techniques. We offer SEO outsourcing solutions which effectively answer your business needs and providing your business stand alone online presence from your competitors. As a digital marketing company and SEO consultant, we are committed to provide professional SEO services meeting your process specifications and quality expectations. Our multi-functional teams take pride in doing the job right for you and also understand the importance of the investment you make in advertising and marketing for website promotion. We aim to formulate a long-term business relationship with you, serving your requirements and bringing your business to next level from your competitors through our digital marketing solutions.

Search Engine Optimization Overview

Search Engine Optimization (SEO) is the process of improving the visibility of a website or a webpage in organic search of search engines via the natural /un-paid /organic / algorithmic way for getting higher position in search engine result page. Organic search is a key point for brands to put their products and services in front of their targeting customers in order to receive great conversions . SEO is organic / free process than other forms of search engine marketing (SEM) target paid listings. Search Engine Optimization may target different kinds of search like image search, local search, news search, video search and industry-specific vertical search that gives a website web presence.

SEO is all about optimizing a website making it search engine friendly that search engines love. Search Engine Optimization is an integral part of internet marketing strategy to improve and promote your website to achieve possible top rankings in major search engines such as Google, Yahoo and Bing. It is a process to increase the number of visitors received from Search Engines getting higher traffic for your website.

As an Internet marketing strategy, SEO considers how search engines work and what people search for using their relevant search terms or keywords. Optimizing a website may involve editing its content, HTML coding, meta tags etc increasing its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Link Building is another SEO technique for Promoting a site to increase the number of back links / inbound links through various


SEO Activities Explained

  • Business Analysis : A better understanding of the client’s business, objectives, target customers, competition, and market competency is analyzed during this phase. A thorough understanding of the business will also enhance our knowledge about your target customers. Unique selling proposition will be thoroughly understood including branding strategy.
  • Website Architecture Assessment : Our experts will conduct a detailed analysis of your web site. We will go behind the scenes and examine the design, flow and construction of the site from an optimization perspective. This is vital for search engines such as Google who spider the web and rank sites based upon an algorithm.
  • Competitive Analysis : A thorough review of your competitor’s positions and keywords is undertaken. This process is both enlightening and instrumental in establishing a competitive advantage
  • Keyword Research & Analysis : This is a crucial stage that finalizes the keywords capable of capturing qualified traffic. We help to determine the most appropriate selection of keywords / phrases that should comprise your submission list by researching search traffic patterns within the major search engines. Relevant keywords are generally determined by understanding the clients. The keyword finalization is followed by phrase positioning according to the competition on search engines. The keywords that will generate the maximum qualified traffic for your business are consistently monitored through our special techniques.
  • Website Optimization : This is a vital phase to make the site Search Engine friendly. We then work closely with the appropriate individuals within your company to implement site modifications always adhering to white hat techniques that will lead to greater prominence within those search engines. Section stage includes but not limited to insertion of Meta tags, optimization of images, insertion of alt tags, etc. The link structure of the website is also altered so as to make it friendlier for the spiders to follow.
  • Consultancy to eliminate the design Issues : There may be some design issues that need to be carried out on the entire site. These issues do not come under the scope of SEO project, these may be critical to the rankings. In such changes, we will consult with you to establish how these changes will be carried out.
  • Website Submissions : During this step, the website is systematically submitted to various web directories, classified sites, business listing sites, book marking sites and search engines. This step needs to be carried out using manual submissions, keeping within the parameters set by various search engines on the number of pages submitted per day and the type of websites to be submitted.
  • Link Popularity Campaign : This phase includes researching websites which relate to but do not directly compete with the client’s website and then exchange links with them. This is a very important step as more and more search engines are using link popularity as one of the factors to determine the rank of a website.
  • Quality Check : This involves the extensive quality check to make sure that all the specifications in the search engine optimization plan have been done. Various offline and online software are used to make sure that the proved optimization standards are met.
  • Tracking and Reporting : We use Google Analytics for the monitoring of website traffic and ranking position for our SEO activities. Using Google Analytics we can track anything from unique visitor information to conversion path.

Deliverables

deleverable
  • Monthly Keywords ranking report
  • Monthly SEO traffic report
  • Visitor Conversion Analysis Report
  • Link building report
  • Content Developed for syndication
  • Article and Press Release submission report
  • Directory/Business Listing / Classified Posting report
  • Social Book marking report